DJs are the Ultimate Artist Entrepreneurs

I want to share with you a simple but powerful idea: you are not a DJ.

You are an artist-entrepreneur.

More than that, you are business.

I give this advice to each of my music clients in the course of my entertainment practice because artists need to hear it. Many artists are sometimes quick to view their work only as ‘creative’ without also realizing that their work is inherently commercial. And the DJ world, more than many other category of artist, exists where the creative meets the commercial: you’re regularly transporting equipment around the world, you’re making deals with club owners and publishers, and you’re performing live every weekend.