Recognizing that your brand has value is the first step in understanding how you can best monetize it. Actually, it’s more than that: your brand is your value.
Intellectual assets – whether photographs, music, books or films – represent sources of revenue. More than that, however, they showcase your creative talents and engage your audience. Intellectual assets are the building blocks of your brand.
Now, OK – ‘intellectual assets’ is just managerial-speak for commercial-grade properties that can be exploited in the market. As creators, you perhaps don’t conceive of your work in this way.
The thing is…you absolutely need to. Many of my creative clients either miss this step or gloss over it completely, and all to the detriment of their long-term success in the biz.